"Future Heads" Recruitment Campaign for NITH 

Graphic Designer: Fiona Jansson
PR Company: Trigger
Production Company: Good Morning 


2013-2014 recruitment campaign for the Information Technology school NITH. The aim was to attract a wider range of students, not just the typical computer nerds.

This was done by turning everything on its head; from a new visual profile that reflected anything but a traditional IT school, to a campaign based on exciting technology such as 3D-printing. 

bachelor catalogue 3
bachelor cards westerdals 1

The "Future Heads" campaign attracted 12% more applications than the previous year and a 42% increase in student enrollment.