"Future Heads" Recruitment Campaign for NITH
Graphic Designer: Fiona Jansson
PR Company: Trigger
Production Company: Good Morning
2013-2014 recruitment campaign for the Information Technology school NITH. The aim was to attract a wider range of students, not just the typical computer nerds.
This was done by turning everything on its head; from a new visual profile that reflected anything but a traditional IT school, to a campaign based on exciting technology such as 3D-printing.